JWT Mass Communication Paper 1 and 2 for PMS by Adnan Bashir

 850.00

Contents:

Paper 1: Media: Functions, Contents and History

  • News
  • Feature Writing
  • Structure and Functions of Various Departments of National Newspaper
  • Ethics of Journalism
  • Press Laws
  • Mass communication in sub-continent
  • Role of Media in Pakistan
  • Social and Development Responsibilities of Pakistan Media
  • Importance of Radio TV Documentary and Live Programs
  • Difference between the News of Print Media and Electronic Media

Paper 2: Communication, Advertising and Public Relations

  • Process of Communication
  • Barriers to communication
  • Principles of Effective Communication
  • Development communication and Development Journalism
  • Mass Communication
  • Two step flow of communication and Opinion Leaders
  • Public Relations
  • Propaganda
  • Advertising
  • Importance of Research in Advertising and Public Relations
  • Advertising as the Lifeblood of Media

 

SKU: 144838 Category:

Additional information

Weight 0.4 kg
Dimensions 22 × 17 × 1.8 cm
Author Name

Adnan Bashir

Binding

Soft binding

Book Condition

New

Number of Pages

479

Product Quality

Best Quality

Publisher

Jahangir World Times Publisher

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